You own or operate a hotel, resort, bed and breakfast, or motel and live and die by having your rooms reserved. Do you offer wedding arrangements, banquet halls, meeting or conference rooms? Are they being used to their full capacity? Do you have them booked daily, weekly, monthly "consistently" all year round?
".....Not only have you gotten us the prominently placed on Page 1, which is a sure factor for gaining additional reservations and conference hall bookings, but have provided the results on our minimal marketing budget..... Choice Hotel Franchise Owner"
Your Hotel has a geographic location, right? Why not market it! Hotels can now promote their brand and hotels with a more visual context and this time directly to the targeted travel consumer allowing them to promote a specific destination, hotel or brand with strong images. Our local SEO company, Green eSolutions, has worked with bed and breakfasts to large international chains. Either way, these marketing strategies are based on the same understanding. The searcher is looking for a place to stay or a meeting room that deals with pet-friendly, large capacity conference room, non-smoking, affordable, discount, etc... in their search phrase for that specific area. We put your hotel at the top of list on a multitude of directories with consistent information. This lessens the confusion about what you offer and also gets your hotel in front of the multiple searches making people more likely to book with your hotel, then the one down the street.
One example, of a recent project we have completed, was for the Best Western located in Coralville, Iowa. This hotel was utilizing the national chains web presence, but missing the geographic presence online for Coralville, Iowa and the additional services and amenities the hotel offered. Green eSolutions built a strong branding image of the hotel and incorporated a landing page that offers the searcher a quick over site of the location and ability to book reservations. This landing page was optimized to communicate with search engine robots and had consistent information submitted to multiple local maps and directories to ensure over time more reservations for the rooms they offer. The end result has made their hotel visible on page 1 on Google, Yahoo, Merchant Circle, DexKnows, and more for a variety of keywords, including pet-friendly hotel, motel, inn, continental breakfast, and a half dozen more.