A/B testing : a.k.a.
A/B Split Testing – A/B testing is used
to increase conversion, test assumptions
and problem solve by changing a Web page
(or element of a site or ad) and then
measuring the success of the change.
Example: change the heading text on an
ad, run both ads randomly, and let the
better converting ad win. A/B testing is
not really a one-shot solution, but
rather a series of tests, learning,
measurement and iterative change.
Multivariable tests let you change many
variables at once and still isolate the
impact of each – these are more complex
but can be useful if time is short.
Adapter card: Circuit
board that enhances the functions of a
component of a system unit and/or
provides connections to peripherals.
Also called expansion card.
Ad click rate : see
Click
through rate .
Affiliates : Web sites
which receive commissions in exchange
for sending sales or other desired
conversions to ecommerce sites.
Algorithm related to
Search Engines
and SEO – A
SE algorithm is a set of rules used to
rank the listings contained within its
index relating to an exact keyword
query. SE algorithms are black boxes: no
one knows exactly how their algorithms
function, to protect from competitors
and those who wish to SPAM. That said,
by observation and experience, there are
fairly well know guidelines of how the
algorithms work – for instance see
SEO.
Authentication: relates
to eCommerce
and
authorization – authentication is
the process of attempting to verify the
digital identity of the sender of a
communication such as a request to log
in or purchase a product via credit
card. Authentication is a way to ensure
users are who they say they are – that
the user who attempts to perform
functions in a system is in fact the
user who is authorized to do so. Credit
Card verification for eCommerce Web
sites uses authentication and
verification is done by a dedicated
service that receives the input and
returns success or fail indication.
Authentication is the process of
verifying a person's identity, while
authorization
is the process of verifying that a known
person has the authority to perform a
certain operation. Authentication,
therefore, must precede authorization.
Authorization: relates
to eCommerce
and
authentication – authorization is
the process of verifying that a known
person has the authority to perform a
certain operation, while authentication
is the process of verifying a person's
identity – so
authentication must precede
authorization.
Animation: Appearance
of motion created by displaying a series
of still images in sequence; used to
make Web pages more visually interesting
or draw attention to important
information or links |
