| Backlinks:
see Inbound
Links.
Backup:
Duplicate of a file, program, or disk
that can be used in case the original is
lost, damaged, or destroyed.
Bandwidth:
The amount of data, instructions, and
information that can travel over a
communications channel.
Banner ad: also see
Flash Banner ad
– online banner ads are the closest
thing to traditional advertising as they
contain a high degree of creative and
reach a large audience. Formats range
from static images to rich interactive
media such as Flash animation and full
video.
Banner ads should
carry out a specific campaign
advertising goals or contribute to an
overall corporate branding goal for your
organization. Either way, eye-catching
animations alone are not the only
considerations for an effective
marketing campaign. Banner ads should be
part of a marketing strategy to ensure
traffic converts. Acro Media will ensure
that your banner ads are a direct fit
into that strategy for call-to-actions,
landing pages, and conversions to sales.
Common uses of Flash banner ads include:
- Branding
(corporate or product)
- Advertising a
specific incentive, product or service
- Call-to-action,
conversion and persuasive navigation
Blog
: a concatenated
version of Web and log, it's an online
diary, journal or newsletter that is
frequently updated. Generally blogs are
public, frank, running commentaries that
show the personality of the author or
organization. Blogs are a popular source
of unabashedly biased opinion in
political information and alternative
news coverage.
Also see User Generated
Content (UGC) and
Web 2.0 .
Body Copy
: Text set in columns, usually in sizes
ranging from 8 to 12 sized font . Also
referred to as text or type.
Bots: see
Spiders.
Brand:
1) The combination of a number of visual
elements (symbols, logos, signs, names,
marks etc.), the whole of which make up
a brand. 2) A brand is the perception of
an organization (or person, place or
thing) – the intangible sum of an
organization's makeup (name, reputation,
client list, history, packaging,
advertising, etc.).
Brand Elements:
Primary brand elements include:
signature, colors, typography, and
secondary graphical elements (if
applicable).
Brandmark
(logo): A
simple graphic element (with or without
text) used to identify a company.
Notable examples include the Nike
"swoosh" and McDonald's "golden arches."
Brand Platform:
A summary of all tangible and intangible
aspects of a brand: brand name, logo and
tagline.
Browser:
Application software that allows users
to access and view Web pages. Also
called a Web browser for example :
FireFox or IE7.
Business-to-business (B2B) eCommerce:
E-commerce that takes place between
businesses.
Business-to-consumer (B2C) eCommerce:
Sale of goods and services by businesses
to the general public. |
