| Firewall:
Security system consisting of hardware
and/or software that prevents
unauthorized access to data,
information, and storage media on a
network.
Flash:
also see Flash
Banner Ad – Flash is an Adobe
(formerly Macromedia) product, is a
universal plug-in Web interactivity and
can be integrated seamlessly into most
Web pages. While great for dynamic Web
page elements and ads, there are
challenges the prevent Flash from being
ideal for entire Web sites.
Flash Banner Ad: type
of Banner Ads –
a Flash banner ad is a highly effective,
appealing and interactive format to
reach your target market – on the Web
sites that they frequent. It is
similar to a mini Web page – allowing
multiple calls-to-action and relevant
results based on the users
click-through: secondary in-ad
information or redirected to a relevant
landing page on your Web site.
The advantages of
Flash ads are the opportunity for high
creativity, varied messaging and user
interaction. In particular, the benefits
of this premium ad type offer
eye-catching graphics and persuasive
interaction – the user becomes involved
with your brand.
Flash slideshow: A
graphical Web presentations, typically
is a series of transitions between
images, audio and text. A webcast is a
one-way presentation and allows limited
interaction (e.g. play, pause & stop)
between the presenter and the audience,
in contrast to webinars.
The benefits of Flash
slideshows are easy creation and
relative low-cost – especially when
compared to traditional video
presentation. Webcasts are considered
highly effective for B2B marketing,
since they provide eye-catching,
animated visuals that are effective at
drawing and holding visitor's attention.
Common uses of slideshows include:
- Communicating a
competitive differentiator
- Educating visitors
on the purpose of the Web site
- Drawing attention
to a specific section within the Web
site
- Advertising a
specific product or service
FAQ
(Frequently Asked Questions):
List that helps a user find answers to
commonly asked questions.
FTP:
Internet standard that permits file
uploading and downloading with other
computers on the Internet. Also called
File Transfer Protocol |
