Index:
The collection of information a search engine
has that searchers can query against.
With crawler-based
search engines, the index is typically
copies of all the Web pages they have
found from crawling the Web. With
human-powered
directories, the index contains the
summaries of all Web sites that have
been categorized.
Inbound links (IBL's):
a.k.a. backlinks, related to
Internet
Marketing and
SEO
– IBL's are links on external Web sites
that point to a particular Web page (or
in general, a whole site). IBL's are one
of the most important set of variables
in a search engine's algorithm of your
site's importance, since SE's look at
the whole link network (or link
topography) to determine the syntactical
relationships between keywords and Web
pages.
Input Device:
Any hardware component that allows a
user to enter data or instructions into
a computer; widely used input devices
include the keyboard, mouse, microphone,
scanner, digital camera, and PC video
camera.
Internet:
Worldwide collection of networks that
connects millions of businesses,
government agencies, educational
institutions, and individuals.
Internet Marketing:
umbrella term for Search Engine
Marketing, online advertising and Web
site promotion related synonyms.
There are two general
parts to Internet Marketing:
-
Search engine
optimization (SEO):
the on-site tactics for increasing
the potential for high-rankings in
the natural search (a.k.a. organic)
results for specific keywords.
Search engine ranking placement
cannot be purchased in the natural
search results (e.g. meaning you
can't pay Google to be number one in
the left hand side of Google
results).
- Paid Internet
Marketing is an all-encompassing
term (a.k.a. Web site promotion,
online advertising) that brings
together all paid strategies and
tactics to increase online equity
and drive traffic to your site.
There are several common ways to
describe paid internet marketing
strategies. Link building is a
common strategy named after the goal
of increasing inbound links
(IBL's) – since IBL's are one of
the single most important variables
in a search engine's determination
of your site's importance.
Traditionally many paid internet
marketing methods are described by
payment type such as Pay Per Click
(PPC), Cost Per Click (CPC),
etc.
Intranet/Extranet:
a.k.a. Secure Login and/or Password
Protected Area – Intranet, extranet and
portal are terms used to designate a
private and restricted content area of a
Web site, where only registered user can
access exclusive content. A login and
authentication mechanism limit access to
approved users. ‘Intranet' generally
refers to employee exclusive content,
'extranet' to customer or supplier
content, and ‘portal' to collaborative
and user-configurable workspaces –
though these terms are flexible.
A password protected
area is a useful way for an organization
allow specific users to search and
access corporate information. It is a
single gateway for users, such as
employees, customers and company's
partners to log into and retrieve
corporate information/documents,
exclusive product/service information
and other interactive resources.
IP Address:
Short for Internet Protocol address, a
number that uniquely identifies each
computer or device connected to the
Internet; usually consists of four
groups of numbers, each separated by a
period
ISP:
Regional or national provider of access
to the Internet |
