Page Views:
relates to
unique visitors – a page view
includes all the embedded images and
other files in a Web page. Understanding
how many page views and the traffic flow
to/from each page is important in
gauging the overall popularity of a
site, and the popularity of specific
pages. Much better for measurement that hits.
Password Protected Area:
see
Intranet/Extranet.
Payment Gateway: a.k.a.
Payment Processor & relates to ecommerce
– a Payment Gateway is an ecommerce
system component for direct integration
with the banking network and fraud
prevention tools (address and card
verification services). A Gateway
Service Provider (GSP) is required to
complete pre-authorizations, sales,
credits and voids. Examples of Payment
Gateways are:
- PayPal
- Google Checkout
- Authorize.net
- Paymentech
Payment Processor:
see Payment Gateway
Personal
Computer:
Computer that can perform all of its
input, processing, output, and storage
activities by itself and contains at
least one input device, one output
device, one storage device, memory, and
a processor.
Pixel:
The smallest element in an electronic
image. Pixel is short for picture
element.
Portal: .
PPC: see Pay Per Click.
Pay Per Click (PPC):
a.k.a. Cost Per Click (CPC), a primary
part of
Internet Marketing – PPC is a type
of paid Internet Advertising. Its name
comes from the payment method: the
advertiser pays when the ad is clicked
on. However, PPC's uniqueness and
advantage over other ad medium is that
PPC ads (text or image*) are reactive:
they are displayed based on a trigger.
Most often this is a user's search query
(the search engine will match it with a
proprietary 'relevancy' algorithm),
though they are also displayed on some
Web pages based on the theme of the
page. The relevant keywords are
purchased by advertisers – often via an
auction, like Google AdWords. The ads
are subsequently distributed by the
search engines over their affiliated
system of Web sites.
The revolutionary
benefit of PPC, compared to traditional
adspend, is measurement and flexibility.
The ability to measure a PPC campaign is
unprecedented – you can see what term
was searched for, the Web site on which
your ad was displayed, and what page
they came to – and if they converted.
This clarity is not found anywhere in
traditional advertising media. In terms
of flexibility, a PPC campaign can be
turned on or off at will, and includes
the ability to pause specific ads or
adjust the ad wording to more
effective/persuasive text.
PPC is often
recommended for several reasons:
- You get qualified
traffic to your Web site increasing
brand awareness and sales that
supplements your organic search
results
- You may reach
target market people at the end of the
buying cycle, when they are ready to
purchase and are looking for a
business (versus the ‘informational'
organic listings)
- PPC can be targeted
to specific geographic locations and
for specific periods, making it the
ideal promotion tool. For instance,
you select for people clicking on your
ad in January in the State of
California
- The extra volume of
Web traffic and additional inbound
links from PPC increases your online
equity and indirectly improves your
search engine rankings.
Processer:
Electronic component on a computer's
motherboard that interprets and carries
out the basic instructions that operate
the computer. Also called CPU or central
processing unit. |
