Localize It - Search Engine Optimization and Web Site Design Terms

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Unique Visitors: relates to site visits – This is a more precise way to measure visitors to your site than hits. Each person visiting your site is counted only once, regardless of how many times they visit. This is a way to measure how wide an audience you are reaching. For instance, one person who returns five times to a site is counted as one unique visitors and five visits. Tracking of unique visitors versus visits is often done by cookies.

URL: Unique address for a Web page. Also called Uniform Resource Locator or a Web address.

User Generated Content (UGC) : User-generated content (UGC), which is also known as consumer-generated media, or CGM, is any text, images or videos published generally for free in the public domain (confusingly, some UGC content is from from professionals such as copywriters).
Also see Blog and Web 2.0 .

USB Port: Port that can connect up to 127 different peripherals together with a single connector type. USB port is short for universal serial bus port.

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Web 2.0 : If you've heard the term ‘Web 2.0' but can't define it precisely, join the club. Since its coinage in 2004, it's become a catch-all term for a truckload of new and not-so-new activities and applications for sharing and collaborating on the Internet. Definition too nebulous? Consult Wikipedia.org ... an excellent Web 2.0 example.

A ‘wiki' lets users create, browse and search information on the Internet. Volunteers contributed Wikipedia's 7.2 million articles, and although anyone can theoretically edit them, volunteer editors/peers must approve changes before they are published to the Web. Apparently, people inherently trust people.

Web Browser: Application software that allows users to access and view Web pages. Also called a browser.

Web hosting service: Companies that provide storage for Web pages for a reasonable monthly fee.

Word Processor: One of the more widely used types of application software, a word processor allows a user to create and manipulate documents containing mostly text and sometimes graphics. Also called word processing software.

Worm: Type of malicious-logic program that copies itself repeatedly, for example in memory or over a network, using up system resources and possibly shutting a system down.

WYSIWYG: What You See Is What You Get. Application software that embeds invisible codes around the text and graphics, which instructs the computer how to present the information when printing.

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